Our team

Alastair Goggin

Founder / Transformation Specialist

Alastair is dedicating the current chapter of his career to empowering small to medium sized start-ups through their strategic transformation journeys. With over a decade of consultancy experience, Alastair has successfully led large-scale data, regulatory and digital transformation projects for Tier 1 banking clients, guiding these initiatives from inception to seamless implementation.

Alastair’s expertise lies in navigating complex landscapes to achieve positive customer outcomes and sustainable business success. His passion for delivering tangible results is evident in his track record of optimising financial performance and steering organisations through intricate challenges. He brings a robust understanding of business strategies and operational efficiencies, transforming complex data into actionable insights that drive informed decision-making and operational excellence.

At Agog Advisory, Alastair leverages his extensive experience and deep industry knowledge to help businesses unlock their full potential. His hands-on approach and commitment to fostering growth have positioned him as a trusted advisor to CEOs, entrepreneurs, and business leaders alike.

Our mission

At Agog Advisory, our mission is to empower small to medium sized start-ups with the strategic tools and insights they need to thrive in a competitive market. We are committed to driving transformation through data-driven solutions, optimising financial performance, and fostering sustainable growth. By partnering closely with our clients, we aim to unlock their full potential, turning complex challenges into opportunities for excellence and success.

Our values

At Agog Advisory, our values define who we are and guide every decision we make:

Integrity: We are steadfast in our commitment to honesty, transparency, and ethical practices. We believe in doing what’s right, not what’s easy, ensuring that our clients can always trust us to act in their best interest.

Excellence: We are relentless in our pursuit of excellence. We are not satisfied with mediocrity and will never settle for quick fixes. We deliver high-quality, impactful solutions that drive real, measurable success.

Collaboration: We are partners, not just consultants. We work closely with our clients, valuing their input and building strong relationships based on mutual respect and trust. We are not detached advisors but active collaborators committed to our clients' success.

Innovation: We are forward-thinkers who embrace change and innovation. We challenge the status quo and continuously seek out new ways to help our clients stay ahead of the curve. We are not bound by tradition and are always open to new ideas and approaches.

Client-Centric: We are dedicated to understanding our clients' unique needs and delivering tailored solutions that align with their goals. We are not one-size-fits-all; we focus on creating value that is specific to each client’s situation.

Affordability: We are committed to delivering exceptional value without compromising quality. We understand the budgetary constraints of start-ups and smaller businesses, and we provide cost-effective solutions that maximize return on investment. We are not about inflated fees or unnecessary expenses; we focus on delivering what our clients truly need at a price they can afford.

These values shape who we are as Agog Advisory and distinguish us from those who may compromise quality, cut corners, or prioritise profit over client success. We are here to build lasting partnerships and deliver transformative results.